A Lancôme print ad featuring Julia Roberts has been banned in Britain after MP Jo Swinson filed a complaint with U.K.’s Advertising Standards Authority, calling it “misleading” because “the flawless skin in the image was the result of digital manipulation, not the product.”
the ASA upheld Swinson’s complaint, stating the ad was “not representative of the results the products could achieve” because it had been airbrushed.
“Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beautiful women who don’t need retouching to look great.”
A Maybelline campaign featuring Christy Turlington was also pulled.
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