Tuesday, January 24, 2012

Some Criticizing Lego's New Line for Girls!

The new Lego Friends line for girls is drawing criticism and even online petitions from some health and equal rights organizations. The female characters in the new line have slim figures and stylish clothes, as well as locations to build like the Butterfly Beauty Shop and a Your Fashion Designer Workshop. Critics charge the line will lead to gender stereotyping and promote body dissatisfaction in girls. The International Association of Eating Disorder Professionals said the toys were, quote, "devoid of imagination and promote overt forms of sexism," while eating disorders specialist Carolyn Costin charged they send a message, quote, "that being pretty is more important that who you are or what you can do." However, Lego said they introduced the Friends line in response to consumer demand, saying in a statement, "We heard very clear requests from moms and girls for more details and interior building, a brighter color palette, a more realistic figure, role play opportunities, and a story line that they would find interesting."

1 comment:

Tom Nicholson said...

Hi. Well i gave my 7 year old Grandaughter a 300 piece lego set for Christmas and she loved it. I believe it is a very creative toy for both boys and girls (plus a few adults i know)after all a creative mind is a learning experience that benefits us all. Keep up the good work and have a large day. Thank you. Tom Nicholson. thomas_w_nicholson@hotmail.com