The new Lego Friends line for girls is drawing criticism and even online petitions from some health and equal rights organizations. The female characters in the new line have slim figures and stylish clothes, as well as locations to build like the Butterfly Beauty Shop and a Your Fashion Designer Workshop. Critics charge the line will lead to gender stereotyping and promote body dissatisfaction in girls. The International Association of Eating Disorder Professionals said the toys were, quote, "devoid of imagination and promote overt forms of sexism," while eating disorders specialist Carolyn Costin charged they send a message, quote, "that being pretty is more important that who you are or what you can do." However, Lego said they introduced the Friends line in response to consumer demand, saying in a statement, "We heard very clear requests from moms and girls for more details and interior building, a brighter color palette, a more realistic figure, role play opportunities, and a story line that they would find interesting."